Cost-of-living pressures drive consumer adoption of embedded banking, fuelling brand loyalty
LONDON, July 17, 2023 /PRNewswire/ -- A new independent survey from Vodeno/Aion Bank of 3,007 European consumers based in the UK, Belgium and Germany has found: Two in five European consumers will only stay loyal to brands that offer embedded banking products like Buy Now, Pay Later (BNPL) 37% are more likely to use BNPL and flexible payment options due to the cost-of-living crisis Embedded finance increased customer engagement with brands for over a third (36%), who said they return to that brand's app or website between three and five times vs...