CurrenciesNewsworks and the PPA are introducing a new measurement solution – does the buy side care?November 9, 202371Big changes are on the horizon for the way UK publishers’ audiences are measured, but are advertisers and their agencies...
CurrenciesDespite progress on JICs, US TV advertisers ‘not likely to abandon legacy currencies’September 28, 202376Despite some of the US’s biggest measurement companies reaching a landmark joint-industry currency certification for TV trading this month, advertisers...