Meta Platforms to introduce ad-free subscription for Facebook and Instagram in Europe By Investing.com
Meta Platforms (NASDAQ:META) announced Monday that it will offer people in the European Union, European Economic Area and Switzerland the ability to pay a monthly subscription for access to Facebook and Instagram without any ads.
Meta said users will be able to purchase the subscription from November. The company is making the move to comply with “evolving” European regulations. The ad-free subscription will cost €9.99 per month on the web or €12.99 per month on iOS and Android.
The higher Android price takes into account the fees Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOGL) charge through respective purchasing policies, according to Meta.
Until March 1, 2024, the initial subscription price will cover all linked accounts. However, they said after that date, an additional fee of €6 per month on the web and €8 per month on iOS and Android will apply for each additional account listed in a user’s Account Center.
“The option for people to purchase a subscription for no ads balances the requirements of European regulators while giving users choice and allowing Meta to continue serving all people in the EU, EEA, and Switzerland,” said Meta.
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