PRESS RELEASE
Published September 1, 2023
Financial professional directory service www.sunnyavenue.co.uk aims to disrupt the mortgage lead market by offering free client introductions to its listed advisers.
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Sunny Avenue’s concept is simple, aiming to drive visitors to the website; where they seek assistance with their mortgage requirements, and the team relays their details to listed advisors. The company’s revenue comes from running display ads and leveraging affiliates. This allows them to price quality leads more affordably than the market, enhancing the buyer’s return on investment (ROI).
Sunny Avenue doesn’t view our visitors as “leads” – but rather as just people, seeking advice. For that reason, their priority is to ensure that visitors are provided with the best advice available to them.
All the introductions facilitated by Sunny Avenue fall into the category of warm mortgage leads, owing to the fact that the client has requested advice through the Fact Find form. Sunny Avenue utilises Search engine optimisation to bring users to the website, as the most cost-effective way to introduce people as it involves little spend our side. This allows them to keep costs down.
Many lead generation companies purchase client data from bizarre sources, like Tesco’s. They use this data to attempt to determine if the client may be a homeowner and such. This data is then sold to buyers at an extortionate price and the client has no idea. These are cold leads, they result in no relationships. Most of the time, the client doesn’t even answer the phone.
At Sunny Avenue, the mortgage leads they generate come through Sunny Avenue. They are genuine requests for advice, made by the clients themselves. These clients have found the website and decided to pursue their advice needs further.
Sunny Avenue aims to make buying mortgage leads simpler – as a legitimate part of the buyer’s marketing, just like getting clicks. Sunny Avenue works simply: they bring visitors to the site who are looking for mortgage help, and then connect them with their partners. Their way of making money lets them offer quality leads at better prices than others, boosting ROI.
For more information about Sunny Avenue use the contact details below:
Contact Info:
Name: Stuart Crispe
Email: Send Email
Organization: Sunny Avenue
Phone: 07778103105
Website: https://www.sunnyavenue.co.uk
Release ID: 89106434
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