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Willow, the brand behind the first in-bra wearable breast pump, is expanding into skincare for new moms. Following the launch of its Pump Anywhere cases and bags designed for the brand’s hands-free breast pumps, the brand has introduced Mama Care, a postpartum skincare line featuring a nipple balm along with a breast and belly oil—available to shop now on the Willow site.
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The Mama Care line consists of the Breast and Belly Oil ($30), a quick-drying oil formulated to hydrate and moisturize dry skin, and the Nipple Balm ($20), a moisturizing balm to soothe dry, sore or cracked nipples.
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“There is thoughtfulness in every product we introduce to moms because we believe they deserve better, said Sarah O’Leary, Chief Commercial Officer of Willow, in a press release. Mama Care is what was missing in moms’ care routine. It is a first of its kind skincare line that offers mothers the same soothing love and care they give their babies, with performance ingredients they want for their skin.”
Both the balm and belly oil are formulated with what Willow calls its Comfort Complex, a blend of ingredients including murumuru seed butter, cocoa bean extract and olive oil-derived ceramide, meant to provide relief for dry and tender postpartum skin. Both products are Leaping Bunny-Certified (cruelty-free), vegan, dermatologist-tested, and fragrance, paraben, preservative, phthalate and lanolin free.
For fans of the Willow breast pump or moms looking for soothing relief after breastfeeding and pumping, this launch serves as another exciting solution for postpartum care.
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Prices were accurate at the time this article was published but may change over time.
