Peloton for all.
No longer an exclusive paid membership service or just a bike company, Peloton announced a brand relaunch on Tuesday that includes spreading its wings into the fitness realm, and the introduction of three different membership tiers, including one that’s free.
“With this brand relaunch we’re reflecting the vibrancy and fullness of everything Peloton has to offer to everyone. We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future,” said Leslie Berland, the company’s chief marketing officer.
The company stated their data indicated more than half of all workouts were not cycling-related, but associated with other forms of fitness like yoga and meditation or walking and strength.
Their newest feature, Peloton Gym, will be available across all membership levels and allows users to workout at their own pace. The workouts are written-out and demoed by instructors in a supporting video that shows a series of floor-based routines.
The new branding is launching across all Peloton markets in the United States, United Kingdom, Canada, Germany and Australia.
The Peloton membership tiers
Users can choose between a Peloton equipment membership or the app membership only.
- Peloton App Free: This free tier includes more than 50 classes and a rotating set of featured classes that refresh on an ongoing basis.
- Peloton App One: This tier costs $12.99 per month or $129 per year, and offers members with new on-demand live classes, and unlimited access to thousands of classes like, strength, meditation, outdoor walking, yoga, and classes from the free tier. Members can also take up to three equipment-based cardio classes a month for cycling, treadmill, or the rower.
- Peloton App+: This tier costs $24 per month, or $240 per year, and includes all of App One’s offerings, thousands of equipment-based cardio classes and exclusive access to classes.
Prices for digital-only members won’t change until Dec. 5, 2023.
Peloton recalls 2.2 million bikes
This month, Peloton also issued a voluntary recall of 2.2 million exercise bikes after receiving 35 reports that the seat post broke and detached from the original bike. There were also 13 reports of injuries including a fractured wrist, laceration and bruises.
The recall applied Peloton’s original bike, model number PL-01 sold in the United States. The company is offering a free seat post replacement.
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