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Hallmark debuts 250 never before seen Christmas ornaments


While Christmas is still 159 days away, those who are truly passionate about holiday decorations can already get started with some of their preparations for 2024.

As part of its Keepsake Ornament Premier, Hallmark is releasing 250 brand new collectable ornaments from July 13-21.

“Hallmark Keepsake Ornaments serve as a special tradition to bring people together and celebrate favorite memories or milestones, but they’re also always evolving,” Gregor Benedetti, a Hallmark Keepsake Artist, said in a press release. “This year, we’re excited to kick off a first-in-series 12 Days of Christmas ornament beginning with an intricate Partridge in A Pear Tree papercraft ornament. Next year, the series continues with – you guessed it – two turtle doves.”

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A tradition dating back more than 50 years

The summer release is a tradition that goes back more than 50 years.

Each year, Hallmark releases around 450 new ornaments, with designs ranging from traditional holiday scenes to animals to iconic film and television characters and just about everything in between, with the first releases coming far ahead of the holiday season in July.

Some of this year’s new ornaments include Peanuts cartoon characters and an Xbox video game console complete with light and sound. The full list can be found here.

As one comment read on an Instagram post from Hallmark announcing the new ornaments, “This is my Super Bowl, and I am ready.”

In a bit of synchronicity with the Super Bowl theme, Hallmark’s October release of 200 more collectable ornaments will include a new Travis Kelce one.





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