As Europeans prepare to vote in the EU-wide parliament elections on June 9, here’s a look at how the bloc has impacted consumer life:
One currency
The Deutsche mark, the franc, the Italian lira and the peseta are distant memories.
Two decades ago, countries began to ditch their national currencies to adopt the euro. Today, 20 of the European Union’s 27 members use the euro as their sole legal tender.
Money transfers can now be made without fees between eurozone countries, and travelers no longer have to worry about foreign exchange rates.
The euro has even gained acceptance in Germany, Europe’s biggest economy, whose citizens had initially feared the currency would cause prices to rise.
The debt crisis that hit Greece and other eurozone nations in the 2010s put the currency through its biggest test, but countries launched financial support measures to help their neighbors and fend off fears of a breakup of the monetary union.
Europeans do not seem to miss their old currencies: a European Commission survey in late 2023 showed that 79% of people in the eurozone believe the euro is good for the EU.
Free roaming
The end of roaming fees across the EU in 2017 was a life-changer for the bloc’s residents.
People no longer worry about running up expensive phone bills when crossing borders.
Kevin Eon, a Frenchman who works at a startup based in the Netherlands, kept his French phone number after his move, saving him the trouble of acquiring a local SIM card.
“It makes life easier,” Eon said. “It’s a huge time saver.”
One phone charger
Another phone revolution is a rule coming into force later this year imposing one type of charger for all portable electronic devices.
All manufacturers selling in the bloc will be obliged to use the USB-C port on phones, tablets, speakers and other portable tech.
Most devices already use these cables, but Apple was more than a little reluctant. The firm claimed in 2021 that such regulation “stifles innovation,” but by September last year, it had begun shipping phones with the new port.
Flight compensation
The EU has taken steps to protect the rights of air travelers.
Airlines must compensate passengers between 250 euros and 600 euros ($270 and $650) in case of long delays or flight cancellations.
Companies are also required to provide beverages, meals and accommodation, if necessary.
Airlines, however, can cite “extraordinary circumstances” to avoid compensating passengers, frequently leading to legal disputes.
Cookie consent
Since 2018, the EU’s General Data Protection Regulation (GDPR) has forced websites to ask for consent before installing cookies – the programs that track internet activity to create targeted advertising.
Instead, people now have to deal with pop-up windows that ask them for consent.
“It’s annoying sometimes. Other times, I don’t care,” said Marta Riboni, a 27-year-old Italian. “It depends on how much time I have.”
