Brooks Macdonald has chosen Intelliflo as their new technology partner for financial advice.
This partnership aims to support Brooks Macdonald’s plans to scale and grow their private client advice in the United Kingdom.
Brook Macdonald was looking for an “integrated, scalable and easy-to-manage” business management solution.
Intelliflo chief executive officer Nick Eatock said: “As client demands and the regulatory environment continue to evolve, it is substantially easier for advisers to adapt and scale if they have an integrated, innovative, and easy-to-use technology solution at their fingertips.
“We are delighted that we have been selected as Brooks Macdonald’s technology partner as they continue to scale and grow across the country.”
Intelliflo’s business management solution, Intelliflo Office, is now available to all Brooks Macdonald advisers.
It provides wealth planning advice and will become the core solution for advice businesses acquired in the future.
Brooks Macdonald director of business management Leigh Philpot said: “We wanted a simple, scalable technology solution that reduces dual keying and is connected to other third party solutions used by our advisers.
“It was a crucial decision in order to provide the foundations for our significant growth ambitions in private client advice.
“The switch to Intelliflo will provide us with a simplified and scalable advice technology solution enabling further innovation and integration to our wider eco-system and improving our client experience.
“Intelliflo have a robust migration process with the most extensive UK coverage to support our strategy.”
The news follows Brooks Macdonald’s acquisition of UK-based independent financial adviser Adroit Financial Planning in September 2022.
In May 2022, Brooks Macdonald acquired Integrity Wealth Solutions Limited.
The wealth and investment manager says it has £16.2bn discretionary funds under management as at 31 December 2022.
Earlier this month, Brook Macdonald chair Alan Carruthers resigned from the board with immediate effect due to health issues.
Its chief financial officer Ben Thorpe and chief operating officer Lynsey Cross also left the business in January.
