Mango Startup Studio, a venture led by the Spanish fashion retailer Mango, has made an investment in Flipflow, a Valencia-based startup specialising in market analytics. This strategic move allows Flipflow to gain firsthand insight into Mango’s operations and expand its business model.
As part of the agreement, Mango StartUp Studio will provide support to Flipflow through a convertible equity loan, offering the necessary financial backing for their project aimed at revolutionizing market analytics and business data monitoring. Entrepreneurs at Flipflow will benefit from valuable insights into the inner workings of a large corporation, leveraging the Mango StartUp Studio accelerator program.
In addition to financial support, the program will offer mentoring and advice sessions from Mango experts, empowering the Flipflow team to scale their business model and enhance their technology project. Founded in 2021, Flipflow’s mission is to empower brands, manufacturers, and distributors in the retail sector by providing a dashboard offering an accurate, real-time view of product status, competitor landscape, and category dynamics in global marketplaces.
This investment marks the sixth venture for Mango StartUp Studio since its establishment in 2022. Previous investments include Union Avatars, a technology startup focusing on digital identity and avatar development, and Ziknes, a 3D printing startup specialising in architectural and design components with sustainable materials.
In a related development, Mango recently launched its first store on the Roblox gaming platform. This move aligns with Mango’s brand strategy offering unique experiences, products, and services for its customers across physical, digital, and virtual realms.
