Behavioural brand measurement tech company Behavio has secured €2.25 million in late-Seed funding from Amsterdam-based Airbridge Equity Partners.
Founded in Prague by five marketing industry insiders, Behavio tracks brands and ads across 13 countries in Europe, America, and Asia. It partners with over 400 consumer brands and agencies, including dozens of global icons like T-Mobile, LEGO, and Publicis.
The majority of their customers, however, are challenger brands carving out new niches in e-commerce, fintech, online services, or food and beverage sectors – brands like Footshop, Flashscore, or Bonami.
The company has also gained the trust of prominent global marketers, including Radim Svoboda – former President at McCann Worldgroup, NYC, and one of the architects of Samsung’s global strategy –who recently came on board as an executive advisor.
According to Jiri Boudal, Behavio’s co-founder and CEO:
“Our goal is to enable marketers to make truly resonant brand marketing and to prove its business value to the CEO easily. It’s electrifying to see our vision align perfectly with the market needs.
According to Boudal, brands don’t have the time or big budgets for old-school, project-based research “that leaves you drowning in endless presentations with few helpful takeaways.”
Behavio offers affordable, easy-to-navigate dashboards that show straight away what’s hitting the mark and what needs a tweak – whether it comes to specific ads or the brand health as a whole.
Rick van Boekel, co-founder and partner at Airbridge Equity Partners, said:
“Our investment in Behavio isn’t just a financial decision but a belief in their vision to reshape the advertising landscape by making it more effective and actionable.
We’ve heard from many customers that they love Behavio for being accurate, fast, easy to integrate, and providing really actionable insight, all at a very appealing price point.”
Behavio plans to use the investment to develop its platform further. It plans to implement AI for data accuracy on how and where people focus their attention when they watch an ad, and also add an AI chatbot that will highlight the most important conclusions and insights from the data collected.
To date, Behavio has secured €3.5M in funding from notable investors like Airbridge Equity Partners, Presto Ventures, J&T Ventures, and several angels, including ex-Emplifi Nik Pantovic.
Lead image: Behavio. Photo: uncredited.
