Economy

West Midlands tourism economy enjoys post-covid boost


The West Midlands welcomed 141.2 million visitors in 2022, smashing the previous record set before the covid-19 pandemic, according to newly released data.

The figures represent a 38 per cent increase on tourist numbers in 2021 and a five per cent rise compared to 2019 data which was the last research to be carried out before the tourist industry was severely impacted by the global pandemic.



The findings were revealed by economic development agency West Midlands Growth Company and independent tourism research body Global Tourism Solutions.

Its research said spending by visitors to the West Midlands in 2022 rose to £14.1 billion, up by £4 billion from 2021 and £1 billion more than pre-Covid figures in 2019.

Tourists spent most on retail (41 per cent), food and drink (21 per cent) and recreation (15 per cent) when visiting the region. Birmingham alone attracted a record 45.5 million visitors in 2022, a six per cent increase compared to 2019. The city’s visitor economy is worth £7.9 billion, the growth company said.

Neil Rami, chief executive of the West Midlands Growth Company, said: “The West Midlands was the place to be in 2022, reflected by record visitor numbers to our region’s tourism and hospitality settings, accommodation venues and public spaces.



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