CNN decries “false and bizarre” news stories being published by Microsoft on MSN.com, “one of the world’s most trafficked websites and a place where millions of Americans get their news every day.”
Microsoft’s decision to increasingly rely on the use of automation and artificial intelligence over human editors to curate its homepage appears to be behind the site’s recent amplification of false and bizarre stories, people familiar with how the site works told CNN.
The site, which comes pre-loaded as the default start page on devices running Microsoft software, including on Microsoft’s latest “Edge” browser… employed more than 800 editors in 2018 to help select and curate news stories shown to millions of readers around the world. But in recent years Microsoft has laid off editors, some of whom were told they were being replaced by “automation,” what they understand to be AI.
CNN points out that while Microsoft’s president “has publicly lectured on the responsible use” of AI, “the apparent role of AI in Microsoft’s recent amplification of bogus stories raises questions about the company’s public adoption of the nascent technology and for the journalism industry as a whole.” CNN notes that an AI-generated poll urging readers to guess the cause of a swimmer’s death “was not the first public blunder caused by Microsoft’s embrace of AI.”
In September Microsoft republished a story about Brandon Hunter, a former NBA player who died unexpectedly at the age of 42, under the headline, “Brandon Hunter useless at 42.” Then, in October, Microsoft republished an article that claimed that San Francisco Supervisor Dean Preston had resigned from his position after criticism from Elon Musk. The story was entirely false.
Some of the articles featured by Microsoft were initially published by obscure websites that might have gone unnoticed amid the daily deluge of online misinformation that circulates every day. But Microsoft’s decision to republish articles from fringe outlets has elevated those stories to potentially millions of additional readers, breathing life into their claims. Editors who formerly worked for Microsoft told CNN that these kinds of false stories, or virtually any other articles from low-quality websites, would not be prominently featured by Microsoft were it not for its use of AI. Ryn Pfeuffer, who worked intermittently as a contractor for Microsoft for eight years, said she received a call in May 2020 with the news that her entire team was being laid off. 2020 was the year, a Microsoft spokesperson told CNN in a statement on Wednesday, that the company began transitioning to a “personalized feed” that is “tailored by an algorithm to the interests of our audiences.”
MSN “has also published other junk content, including bogus stories about fishermen catching mermaids and Bigfoot spottings,” reports the tech news site Futurism, “in the wake of ditching its human editors in favor of automation.
“Noticing a pattern yet? The company pumps out trash-tier AI content, then waits until it’s called out publicly to quietly delete it and move onto the next trainwreck.”
We’ve known that Microsoft’s MSN news portal has been pumping out a garbled, AI-generated firehose for well over a year now. The company has been using the website to distribute misleading and oftentimes incomprehensible garbage to hundreds of millions of readers per month… And if MSN presents a vision of how the tech industry’s obsession with AI is going to play out in the information ecosystem, we’re in for a rough ride.
CNN got this reaction from a user whose default browser changed from Chrome to Microsoft Edge after a software update — and discovered their home page had switched to MSN.com. “It felt like I was standing in line at the grocery store reading a National Enquirer front page.”
A company spokesperson assured CNN that Microsoft was “committed to addressing the recent issue of low quality articles.”
