Financial App Kinly Signs UNC Basketball’s Deja Kelly, Jackson State Football’s Shedeur and Shilo Sanders to NIL Deals
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Kinly, a financial app designed to promote financial empowerment and building generational wealth within the Black community, has entered the NIL space by signing the sons of Jackson State head football coach Deion Sanders.
Jackson State quarterback Shedeur Sanders and safety Shilo Sanders have joined North Carolina basketball standout Deja Kelly as brand ambassadors for Kinly, which has just launched an NIL campaign called “Prepare for Your Moment.”
Designed to create awareness for the Kinly app, the “Prepare for Your Moment” platform is intended to aid Black athletes in financial planning and education. Powered by Kinly’s director of financial education Dr. Melody Wright, the athletes will promote Wright’s insights on everyday spending and other ways to guide young athletes on personal finance.
The Sanders brothers, who have helped Jackson State remain undefeated at 6-0, are in high demand via NIL. This week alone, Shedeur signed a deal with Tom Brady’s apparel firm, Brady Brand, which was followed by both Shilo and Shedeur signing with the apparel company Actively Black.
Athlete marketplace Opendorse, known as a top NIL technology provider, as well as INFLCR, the NIL software and social media management platform, have both entered partnerships with U.S. Bank and MoneyLion, respectively to improve financial literacy for college athletes who are pursuing NIL.
