Funds

Funds

TikTok’s New Creativity Program Takes a Page out of YouTube’s Book

TikTok launches a program to pay creators more. SOPA Images/LightRocket via Gett TikTok is launching a “Creativity Program,” an additional fund to pay creators for their content, the company said in a statement Feb. 20. The announcement follows criticism from influencers about negligible payouts from the app’s creator fund and ad revenue sharing program.  The new program is intended to help creators earn revenue and “unlock real-world opportunities,” the company said in the announcement. TikTok didn’t disclose if the Creativity Program would supplant its creator fund, which seems to serve...
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