Banking

OnlyFans’ Ukrainian-born boss Leonid Radvinsky banks £267m from site


Mr Radvinsky, who lives in Florida, almost never gives interviews and his personal website describes him as a “accomplished company architect, angel investor, philanthropist, and open source software supporter”.

Born in Odessa in Ukraine, Mr Radvinsky’s personal websites detail his interests as coding, chess and notes he is an aspiring helicopter pilot, although they contain only passing references to his biggest success: OnlyFans. 

Companies House filings show he is the sole shareholder in the business.

In its accounts for the year ending in November, British-headquartered OnlyFans said 3.1 million people were now creating videos on its site, up from 2.1 million a year earlier.

It added more than 50 million paying “fans” last year, taking the total to 239 million. OnlyFans customers pay subscription fees or tips to performers for videos and other exclusive content. Users spent over $5.5bn on the site in 2022.

A large number of its stars create adult content or pornography, although it has attracted some mainstream celebrities, sports stars and musicians who use the platform as a way to sell content to fans.

Performers who sell their content on the website take 80pc of the fees, while OnlyFans gets 20pc. 

Revenues at OnlyFans grew from $932m in 2021 to just under $1.1bn last year, up 16pc. However, its growth rate slowed significantly compared to its breakout year during the pandemic.

The site enjoyed stratospheric growth amid lockdowns as amateur and professional adult creators signed up in droves, while people stuck at home spent large sums to entertain themselves. 

Beyoncé mentioned the service in a 2020 song recorded with rapper Megan Thee Stallion in what was seen as a breakout moment for OnlyFans culturally.

The company made a profit before tax of $525m in 2022, compared to $433m a year earlier.

Mr Stokely left the business in December 2021 and was replaced as chief executive by Amrapali Gan. Ms Gan left the company in July and was replaced by Keily Blair, the company’s former chief strategy officer.



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