Spotify Sees Silver Lining In EU Competition Law, Anticipates Rise Of ‘Superfan Clubs’ By Benzinga
© Reuters. Spotify Sees Silver Lining In EU Competition Law, Anticipates Rise Of ‘Superfan Clubs’
Benzinga – by Franca Quarneti, Benzinga Staff Writer.
Spotify Technology SA (NYSE: SPOT) anticipates positive changes with the European Union’s Digital Markets Act (DMA), set to roll out on March 7.
The DMA is expected to enforce new rules for iOS app developers, allowing Spotify to share details about deals, promotions, and payment options within the EU, Music.Ally reported.
Apple Inc (NASDAQ: AAPL) has been trying to lobby against the DMA, which aims to loosen its power in areas like e-commerce, social media and messaging, according to the New York Times.
“The DMA means that we’ll finally be able to share details about deals, promotions, and better-value payment options in the EU,” Spotify stated in a blog post. “And an easier experience for you means good things for artists, authors, and creators looking to build their audiences of listeners, concert-goers, and audiobook-loving fans.”
Spotify’s blog post includes videos illustrating the changes in its app experience under the DMA, with a notable emphasis on “superfan clubs.”
The post states: “Thanks to the DMA we’re looking forward to a future of superfan clubs, alternative app stores, and giving creators the ability to safely download Spotify for Artists or Spotify for Podcasters directly from our site…”
Universal Music Group NV (OTC: UMGNF) has also expressed interest in “superfan experiences,” with its chief digital officer, Michael Nash, outlining possibilities such as early access, premium content, digital collectibles, fan badging, and gamification.
However, potential challenges loom as reports suggest Apple may introduce “new fees and restrictions” to comply with the DMA, potentially triggering further conflicts with Spotify.
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