Li Li Leung talks USA Gymnastics’ cultural transformation, challenges still to come and embracing her AAPI heritage
Li Li Leung joined USA Gymnastics as president and CEO in March 2019, when the organization was reeling from the fallout of Larry Nassar’s widespread sexual abuse and the subsequent revelations of larger cultural issues within the sport. Since then, Leung has seen USAG through an ongoing transformation, one that hinges on the work of the survivors and staff around her, whom she is quick to credit. That evolution, as she calls it, has included instituting new norms and standards at all levels of the sport, particularly in matters related to athlete safety.
Among the notable USAG initiatives that Leung has brought to fruition is the Athlete Bill of Rights, established in December 2020 as a tool “to unite the full gymnastics community around a shared vision of behavioral expectations.” At the same time, USAG instituted a protest policy for national team members aimed at supporting athletes who choose to use their voice on public platforms. Both initiatives were among the first of their kind in sport.
Prior to joining USAG, Leung served as a vice president at the National Basketball Association (NBA), where she was responsible for building and managing key partner relationships around the world. She continues to use that experience in her roles as vice chair of the National Governing Bodies Council of the U.S. Olympic & Paralympic Committee and a member of the International Gymnastics Federation’s Executive Committee.
Leung, who began competing in gymnastics at age 7, was a member of the U.S. junior national training team and represented the U.S. at the 1988 Junior Pan American Games. She was a four-year member of the four-time Big 10 champion University of Michigan gymnastics team and was an NCAA Championships participant.
In honor of Asian American Pacific Islander (AAPI) Heritage Month, On Her Turf sat down with Leung to talk about her journey with USAG, the challenges still to come and how being a member of the AAPI community has shaped the person she is today.
ALSO FROM ON HER TURF: Sloane Stephens gets candid about turning 30, favorite self-care practices and freezing her eggs ahead of 12th French Open
This Q+A has been condensed and lightly edited for clarity.
On Her Turf: Let’s start by talking about your journey since joining USA Gymnastics in 2019. What have the last four years been like for you?
Li Li Leung: This was just an incredible opportunity to give back to the sport that has given so much to me. And I really mean that because I started in the sport when I was 7 years old and did it for 15 years. It’s taught me all of these different skills that I apply to my daily life, both professional and personal. It feels a little bit like I’ve come full circle, and honestly, never in a million years did I think I would find myself in this role. … I joined at a time when it was a tumultuous time for the organization. It’s been just a little a little over four years now, and it has been an incredible journey — and believe it or not, I have enjoyed it. While it hasn’t been easy, I actually have enjoyed it, because I’ve been able to make it not just me. One thing that’s important to note is that — I had even said on my first interview with the board — it will take a village to accomplish what we need to accomplish. This is not a one-person job. And I was lucky enough to be able to bring on a leadership team that has been incredible, and also retain the staff that we have retained, as well as hire other new staff members. And it’s because of them and some really key volunteers that we’ve been able to accomplish what we’ve been able to do.
OHT: Can you talk a little more about this cultural transformation that the organization has experienced and your approach to tackling this all-encompassing change?
Leung: When I was interviewing for the position, I actually met every single board member. It was really critical to both sides that they felt that I matched the role and their needs and also I had to be confident in the board believing in the ultimate mission of the organization and what we wanted to achieve. So that the culture really does stem from the well – from the top down and everything in between as well. And when I was looking for leadership team, … one of the characteristics I was really looking for was they couldn’t have an ego. The job couldn’t be about themselves or about what they would personally get out of the role. It had to be about them believing in the bigger picture and believing in what we collectively wanted to achieve. I knew that we would only be able to accomplish what we need to accomplish if people were willing to roll up their sleeves and just do whatever needed to be done, so that was one of the key things in terms of having no ego.
Since 2018, we’ve turned over more than 70 percent of our staff. We’ve been able to retain the really key members of our staff, who have been critical to our success, but also have been able to really bring in new thinking, new blood, new perspectives. Because the other thing I was looking for when I was hiring for the leadership team was diversity in perspectives. That was critical because I did not want to be surrounded by “yes people.” I wanted to be surrounded by people who would be willing to have really robust conversations and engage in difficult conversations, because ultimately, you end up in a better place because of that.
In 2020, we reset our mission to be about building a community and culture of health, safety and excellence, with athletes who thrive in sport and in life. So we were no longer about developing technically superior gymnasts who perform well in gym. We reset our focus to be about helping set our athletes up for success with the skill sets that you learn in gymnastics, and when we come to the office each day, that’s what we’re thinking about. …
The other piece is we also know from a community standpoint that our national team coaches are the most visible representation (of USAG), and a lot of coaches model them. So we’ve been working really hard in terms of working on educating our national team coaches. We work with Positive Coaching Alliance to do educational training with them as well. And we also have introduced training specifically for young coaches coming in, because we know when they come in and they’re new, that they’re eager to learn, and that’s when you can start training and moving them in a way. So our thinking is with this top-down and bottom-up strategy, eventually the middle will meet.
OHT: You noted how the coaches can be some of the most visible representatives of USAG. Regarding the addition of 2008 Olympic silver medalists Chellsie Memmel (USAG technical lead) and Alicia Sacramone Quinn (USAG strategic lead), how have those women impacted the program?
Leung: The addition of Chellsie and Alicia has been fantastic. They have been phenomenal to work with, and the fact that they have firsthand experience of having gone through it themselves – that also gives them a very good idea of what they would change and what they wouldn’t change, at the same time. It has been a phenomenal addition to be able to have this perspective of firsthand, high-level, high-performing athletes to be able to lead our high-performance team. And the athletes are saying it as well. They’re saying, “We trust them; we feel confident in their decisions; we can relate to them” — all of those things that historically haven’t really happened before.
Then in terms of the athletes who are going to college and coming back to compete with USA Gymnastics – there are so many aspects that I think are great about this. One: It’s showing a lengthened career in a sport that historically has not been very long because it’s so demanding on the body. So that means that our athletes are physically healthier, as well, that they can train and compete at a high level for a longer period of time. It also means that they’re enjoying it more because they’re staying in the sport. From an emotional standpoint, they’re finding a lot more joy in the sport, and they’re talking about it, too. And we love the fact that they’re talking about it. We want them to talk about it, and we want them to have voices and feel open and free about sharing what they’re thinking about. I have to say I’ve been really enjoying seeing almost like — I’m not sure if I can go as far as a new era in the sport maybe — but just this evolution of the sport and the athletes changing in front of my eyes.
OHT: What do you consider now to still be the biggest challenge or obstacle for USAG?
Leung: There are a couple of big initiatives on the list. One is we want to build a training and wellness center where all of our disciplines will train under one roof. This is a long-term project, obviously, but my vision around it is that it will be the heart and hub of gymnastics in America. And while this is where national team athletes will ultimately train to some extent, it is going to be a welcoming place for athletes of all different disciplines and all different levels. We want it to be a place where young athletes can come through and see their role models training. We want this to be a place of education for our community and judges. We want to be able to run clinics there for all different levels. We just want this to be a gathering place of gymnastics and to be able to celebrate the sport there at the same time.
We’re also going to reset our foundation. There’s been the National Gymnastics Foundation, but we are going to reset it and basically be much more proactive on fundraising and development to grow the sport and also to raise more money for athletes in their training.
OHT: Turning to AAPI Heritage Month and being named to the 2023 Gold House A100 List (the A100 is named each May honoring 100 Asian Pacific leaders who made the greatest impact on culture and society over the past year). What did that honor mean to you?
Leung: It was such an incredible honor to be recognized by them, and my fellow honorees — when I read the list, I thought to myself, “I don’t belong.” There are some incredible names on that list. But again, I go back to what I said earlier: I owe this honor to a lot of the other people who work [at USAG]. I think the really important thing to recognize is that this was not done by just me. It was done by a lot of other people who are on staff and who aren’t getting the accolades or the recognition. But it was an incredible experience to be, and I’m very, very touched and honored to be on that list.
OHT: How do you identify within the Asian American Pacific Islander community? Did you embrace your heritage growing up and how has that shaped who you are today?
Leung: So I’ll tell you a story that I’ve mentioned to other people recently. I grew up in a town called Ridgewood in Bergen County, New Jersey, and most of my friends had blond hair and blue eyes. When I was growing up, I wanted the name “Nancy Smith,” and I wanted blue eyes. I wanted to fit in. As a kid, you always want to fit in. Then when you get older and wizen up a little bit, you realize that it’s okay and it’s good to be different, that you can use that to your advantage. And so upon growing up, I realized that it’s pretty special to be Asian American and there are benefits to being Asian American, and you should embrace the fact that you are different. In fact, I recently lectured to a women-in-sports-business class, and one of the questions they asked me was about impostor syndrome. I said the same thing that I’m saying to you now, which is absolutely embrace who you are. Absolutely embrace your differences, because those ultimately are embedded advantages to who you are and make you stand out from the rest of the crowd. So that’s my philosophy now.
OHT: Do you or your family have any traditions that are especially important to you?
Leung: I wouldn’t necessarily say it’s a tradition, but in the Chinese culture, food is really important. Food is what brings people together. It’s a sign of respect, and that is the ultimate unifying language in a way. So when we do get together as a family, it’s really important for us to get together around a meal, because that’s when we share our stories. That’s when we connect with one another.
OHT: You might have just answered my next question, but I want to ask: What brings you joy about your heritage and culture?
Leung: It’s funny, I was actually at a conference last week and you were supposed to find someone you didn’t know in the conference and share a secret talent that you have. I shared that I can eat a lot more than most people think. Food is a really important part of our culture and in my upbringing and family.
OHT: Lastly, I wanted to ask, as we’ve seen an increase in hate-filled actions toward the AAPI community, what does supporting the AAPI community look like for you?
Leung: Well, I think kind of going back to my other answer, it’s just about embracing who you are and embracing your differences. I think part of it is being unafraid of it at the same time, which I know is really difficult. But if you’re going to truly embrace it, and then you can’t be afraid about embracing it at the same time.
