An independent pizza restaurant on Abbeydale Road in Sheffield is balancing rising costs with helping those in need.
Nether Edge Pizza Company, whose pizza is ‘fast, fresh and always wood fired’ has raised £312.50 for the Turkey – Syria Earthquake Appeal, organised by the Disasters Emergency Committee (DEC). This is the restaurant’s fourth fundraiser over the past few months, having also raised money for the Ukraine Humanitarian Appeal, the Pakistan Floods Appeal and the Sheffield S6 Foodbank.
All proceeds of garlic bread sales will help fund the DEC’s priorities of aiding access to healthcare and shelter for those who have lost their home. Around 44,000 people have died as a result of the series of earthquakes, with 18 million people in the affected area.
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Gary Hutton, owner of Nether Edge Pizza Company, said: “We want to bring awareness to the public about these issues. As long as they are happy to donate, we’ll keep doing it. Everyone wins really.”
Despite facing rising costs and tighter profit margins, Mr Hutton is committed to keeping up the business’ charitable initiatives. “For us, it’s not just about maximising profit. It’s important we help out where we can and try to make a difference,” he said.
Like many independent businesses, Nether Edge Pizza Co. has been forced to raise prices along with rates of inflation. But customers remain loyal, Mr Hutton added.
“The reception from customers is fantastic. Considering how tight money is for people at the moment, they’re very generous. We’re so lucky in Sheffield because everyone is very supportive of independents.”
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