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Waitrose shoppers horrified to find ‘ignorant’ food bank message in supermarkets


Supermarket giant Waitrose has found itself in hot water with shoppers over ‘disgraceful’ food bank messages being placed around stores. Waitrose is known by many as one of the more ‘posh’ supermarkets, although in recent months, has impressed people with the price of its own-brand products.

In keeping with the cost of living crisis, Waitrose is encouraging shoppers to donate items to food banks where possible. The same is being done in supermarkets like Aldi, Morrisons, Tesco, Sainsbury’s, ASDA and Lidl.



However, shoppers have taken issue with Waitrose after they spotted food bank messages being placed under products on shelves. Images of the signs have now been shared across media, and action groups are getting involved.

READ MORE: Best value UK supermarket for own-brand products named as Waitrose beats Tesco and Morrisons

The Alchemic Kitchen, which is an environmental campaign group that tackles food waste, accused Waitrose of being ignorant to the realities of people having to access food banks adding: “normalising this helps no one.” The group tweeted: “It’s not the product we have a problem with, veg stock is useful & this is a ‘good’ one but ‘perfect’ & ‘food banks’ do not go together, any more than politicians, royalty et al having a photo call at one does. Words & deeds matter.”

Other Twitter users agreed with the Alchemic Kitchen’s stance with one Twitter user @beverlymcfarl14 noting that the message the supermarket was sending was: “OK for poor people, but not good enough for Waitrose customers.”

Another user @moogyboobles said: “Oh just lovely. Normalising the failure of the government, that food banks are now part of everyday language. When my children were babies I had never heard of a food bank.”



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