Evidence of a coming economic slowdown in the U.S. may be mounting but not according to one under-the-radar barometer: uniform patches.
World Emblem, the largest maker of emblems and patches that go on uniforms worn by workers in a broad swath of industries, says sales are up 13% so far this year and showing no signs of losing steam.
“We’re not seeing it,” says Randy Carr, CEO of the Fort Lauderdale, Florida-based company. “It’s hard to believe there would be” a pullback.
Through May, the company has sold 26.4 million patches to the nation’s leading uniform makers, up from 22.1 million during the same period in a strongly performing 2023. And orders have steadily risen month-to-month, Carr says.
The company’s patches are embroidered on the uniforms of employees of freight delivery services, auto service stations, hotels, restaurants, janitorial services, airports and many other businesses, Carr says. Because World Emblem’s products span such a large assortment of industries and are worn by newly hired employees, he says they provide a reliable gauge of hiring plans before monthly jobs reports are published.
Most of the company’s pieces are manufactured quickly, shipped to uniform makers and donned by workers within two weeks of the orders. Still, they represent a solid measure of likely job growth over the next couple of months, Carr says, adding that a slowdown would be foreshadowed by a drop-off in orders.
By contrast, official indicators are signaling that a postpandemic burst of activity may be petering out.
How is the US economy doing right now?
Retail sales edged up a disappointing 0.1%. Job growth has averaged a robust 248,000 so far this year, but the unemployment rate, which is based on a separate survey of households, has climbed to 4% from 3.8% since March, according to the Labor Department.
Meanwhile, hiring has dipped below prepandemic levels, signaling that job growth largely has been propped up by businesses’ reluctance to lay off employees following severe COVID-related labor shortages.
Is the US economy going to slow down?
Monthly payroll gains are projected to slow to about 125,000 by the fourth quarter as economic growth slows to about 1.6% annualized from a projected 2% in the second quarter, according to the National Association of Business Economics and Wolters Kluwer Blue Chip Economic Indicators.
Americans’ pandemic-related savings largely have run dry. Credit card debt is near a record high and delinquencies are historically elevated, especially for low- and middle-income households that continue to cope with persistent inflation and high interest rates.
“It seems that May was an inflection point for the U.S. economy, with consumer sentiment, consumer spending, unemployment and inflation all pointing toward a slowdown in economic activity,” Gregory Daco, chief economist of EY-Parthenon, wrote in a note to clients last week.
Michael Hicks, an economics professor at Ball State University, says sales of uniform patches could be providing “very good evidence” that the economy may not be softening as much as suggested by some of the official data.
“Don’t ask people what they feel,” he says. “Observe what they do.”
